About the Hospital

New Cross Hospital in Wolverhampton, operated by The Royal Wolverhampton NHS Trust, is a major healthcare facility serving a large population in the region. The hospital provides a wide range of services, including maternity care, accident and emergency, as well as secondary and tertiary treatments.

Due to increasing demand for parking, the hospital’s designated patient and visitor car parks began facing significant parking challenges such as congestion and unauthorised parking. This created an urgent need for a more effective, efficient, and user-friendly payment solution.

This case study focuses on how the implementation of our pay-and-display machines successfully addressed these issues—improving parking management and enhancing the hospital’s overall reputation.

Parking Challenges Faced by the Hospital

• Managing parking spaces became increasingly difficult due to congestion and high traffic volumes. One of the primary causes of this congestion was the delay caused by manual payment systems during peak parking hours.
• The hospital’s reputation was getting negative affected, as patients and visitors were unable to find reliable, convenient, and accessible parking payment options.
• The hospital was also facing challenges in curbing the misuse of its parking facilities while trying to maximise revenue from the available spaces.

Site Map

The Perfect Solution

After conducting a thorough site assessment, we determined that installing pay and display machines, alongside the RingGo mobile application, would be the most effective solution to address the hospital’s parking issues.

We installed our advanced pay and display machines throughout the hospital’s parking space. These machines were selected based on their proven success in similar healthcare environments.

Key Features of Our Pay and Display System

• User-Friendly Interface:
  Our machines feature an intuitive and easy-to-use interface, making them accessible to all users. The straightforward design allows motorists to pay quickly and efficiently for their parking space.
• Multiple Payment Options:
  These innovative machines support a wide range of payment methods, including debit/credit cards, online payments, and barcode scanning. This eliminates the need for users to carry cash and enables operators to accommodate a broader spectrum of users.
  
• No Human Interaction Required:
  Fully automated, our machines help reduce long queues by eliminating the need for face-to-face transactions. This not only improves efficiency but also enhances the hospital’s reputation by minimising physical contact and lowering the risk of infections.
  
• Enforcement Capabilities:
  Payment records are automatically logged, allowing operators to easily identify non-paying vehicles and detect unauthorised parking.
  
• System Integration:
  Our machines can be seamlessly integrated with ANPR cameras, barriers, and mobile applications. This integration reduces the need for additional staff and supports smooth, automated parking operations.
  
• Revenue Generation:
  The installation of these machines ensures a consistent stream of revenue, which can be reinvested into the maintenance and improvement of the hospital’s parking facilities.
  
• Vandalism-proof Screen with IP65 Rating:
  Built to withstand harsh weather conditions, our machines come equipped with IP65-rated vandalism-resistant screens—offering durability, protection from the elements, and enhanced security against theft or tampering.

How the RingGo App Made Parking More Convenient

To further improve the parking experience, we introduced the hospital to the RingGo mobile application—a convenient payment solution that allows motorists to pay for their parking directly from their smartphones.

This eliminates the need to carry cash and significantly reduces the time spent at payment machines. One of the key advantages of the application is the ability to extend parking duration remotely, allowing users to stay focused on their hospital visit without needing to rush back to the car park.

Implementation Process

• Site Assessment:
  We carried out a free site assessment to determine the most suitable locations for installing the pay and display machines. Our goal was to ensure convenience and accessibility for all users —including staff, visitors, patients, and individuals with disabilities.

• Installation:
  Installing the machines was just one part of the process. It was equally important to ensure that motorists were aware of the new system and understood the terms and conditions in place. To support this, we installed clear, visible signage outlining the terms and conditions of parking. This ensured users were informed that failure to comply could result in a Parking Charge Notice (PCN), helping to maintain order and proper usage of the parking facilities.

Outcomes and Benefits

• Improved User Experience: Visitors, patients, and staff of the hospital found the new system convenient and reliable, which reduced the time spent searching for payment options.
• Operational Efficiency: Automation of the payment process reduced the administrative burden on hospital staff, freeing them from additional duties and allowing them to focus on core responsibilities.
• Revenue Optimisation: Following the installation of our pay and display machines, the hospital experienced a noticeable increase in parking revenue.
  
• Reduced Unauthorised Parking: Improved compliance led to a reduction in unauthorised parking, as motorists became aware that misuse of parking spaces would result in the issuance of a Parking Charge Notice (PCN).
• Reduced Congestion: Faster payment processes and better traffic flow within the car park helped to alleviate congestion, particularly during peak hours.
• Enhanced Security: Integration with ANPR and CCTV systems significantly improved the overall security of the hospital’s parking space.
  
• Greater Convenience for Staff via Portal Access: Parking operators were able to whitelist staff vehicles through a dedicated portal, streamlining the parking process for hospital staff and saving valuable time.

What We Learned

The installation of pay and display machines at New Cross Hospital has transformed the parking experience—making it more efficient, user-friendly, and secure. All user groups, including visitors, patients, and staff, have benefited from the improvements.

One key takeaway was the importance of clear signage. Providing clear instructions allowed motorists to quickly adapt to the new system. Additionally, the hospital benefited from increased revenue, improved compliance, and a significant reduction in congestion in and around the site.

These aspects are often overlooked, yet they play a crucial role in shaping a hospital’s reputation. By setting high standards for parking operations, hospitals can positively influence the overall experience of their patients and visitors.

If you would like to learn more about our pay and display machines and how we can help improve the operational efficiency of your car parks, contact us today—we’ll be happy to assist you.